Salesforce's Q3 sales index report reveals top insights from this quarter's across the globe. The Shopping Index analyses the activity and online shopping statistics of more than 1.5 billion unique global shoppers from more than 67 countries. This battery of benchmarks covers both the recent history and current state of digital commerce. You can play with data by yourself on the Salesforce webpage.
Germany's online sales surged 17% YoY in Q3'23, stabilizing at 5% growth in Q3'24.
This rebound comes after a challenging 2022, indicating improved consumer confidence.
Health & Beauty sales climbed 10% YoY, leading the recovery among categories.
Electronics struggled, showing a 7% YoY decline during the same period.
Mobile orders rose 5% YoY in Q3'24, with mobile traffic growing by 9%.
Desktop orders fell by 6% YoY, with a slight 1% decline in traffic.
Overall, global online sales grew by 1% YoY, driven mainly by mobile gains.
Analysts note that mobile now accounts for over half of all e-commerce traffic.
The UK led with a 2.6% conversion rate, while Japan lagged at 0.8%.
Toys, Apparel, and Footwear categories each grew 2.2% YoY, showing steady demand.
Furniture conversion rates stayed low at 0.7%, underscoring challenges in larger-item sales.
Salesforce analyzed data from over 1.5B shoppers in 67+ countries for these insights.
Will mobile continue to dominate global e-commerce?
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