🚀 Power Move
Rokt, the ecommerce giant, has invested $300M in mParticle, a leading customer data platform (CDP). This merger aims to redefine real-time relevance in ecommerce. Bruce Buchanan, CEO of Rokt, said joint clients saw up to 50% better outcomes using mParticle. This move doubles Rokt's total CDP investment, signaling its push for data-driven innovation.
📈 Game-Changing Synergy
mParticle's CEO, Michael Katz, emphasized simplifying customer data management. The merged entity combines Rokt’s transactional expertise with mParticle’s real-time CDP. Businesses will unlock new ways to activate data instantly. Control over first-party data remains key. With privacy in focus, the merger enhances compliance and security.
🌟 Leadership at the Helm
mParticle founders stay on board, ensuring continuity. Michael Katz continues as CEO, while Andrew Katz becomes Rokt’s Chief Technology Officer. Jason Lynn remains Chief Product Officer. This leadership alignment ensures the success of this ambitious partnership, leveraging their experience to drive growth and innovation.
📊 Rokt's Winning Streak
Rokt reported a 40% revenue growth in 2024, hitting $600M. Recent milestones include acquiring AfterSell and launching ACE, a generative AI tool. Partnerships with giants like PayPal, Hulu, and Macy’s highlight Rokt's dominance. With this merger, Rokt positions itself as a leader in the global ecommerce ecosystem.
Will this merger reshape ecommerce and customer engagement?
