On February 12, 2025, Amazon Ads introduced Ads Planner, enabling advertisers to assess audience potential, measure deduplicated reach across formats, and efficiently allocate budgets to meet campaign objectives.

DHL's subsidiary, DeinFach, has launched white parcel stations in cities like Cologne and Berlin, allowing multiple carriers to deliver and collect packages, enhancing convenience for consumers.

Since September, over 7,000 brands have used Faire's Promoted Listings, leading to an 80% increase in product views. CEO Max Rhodes reports this tool now makes up nearly 5% of Faire's revenue.

On February 11, 2025, JD.com announced its new food delivery service, offering zero commission fees for merchants joining before May 1. This move challenges industry leaders Meituan and Ele.me.

ReturnPro's new platform offers small and medium-sized businesses a comprehensive tool to manage returns, reduce costs, and enhance customer satisfaction.

DPD Germany and hey circle introduce reusable shipping packaging to cut waste. The eco-friendly boxes last 50 cycles, reducing costs and environmental impact.

FedEx's International Connect Plus service is now available in Australia and New Zealand, enhancing e-commerce shipping options for local businesses.

Loop and Global-e have partnered to streamline cross-border returns. Merchants now get a unified system to reduce admin work, improve efficiency, and boost revenue.

Odoo’s new Shopee Connector allows businesses to sync orders and inventory in real time, simplifying operations for Shopee’s 6M+ sellers across Southeast Asia.

Klarna CEO Sebastian Siemiatkowski admits past crypto skepticism was wrong and announces plans to integrate digital assets into Klarna’s global payment system.

On January 13, 2025, Klevu and Searchspring announced their merger, forming Athos Commerce. Backed by PSG Equity, this AI-driven ecommerce platform aims to enhance search, merchandising, and personalization for online retailers worldwide.

MarketLeap raises $8M Series A led by Smedvig Ventures to enhance AI automation, expand in the US, and grow its team, following 340% YoY customer growth.

Simon, Shopify, and Leap collaborate to help e-commerce brands expand into brick-and-mortar stores, streamlining the process and reducing barriers to entry.

On Feb 10, 2025, Meta laid off 3,600 employees, about 5% of its workforce, targeting low performers to enhance efficiency, as reported by Business Insider.

On February 12, 2025, PrimeUp announced its new role, aiming to lower entry barriers to Amazon's Demand Side Platform (DSP) for advertisers and agencies.

On February 13, 2025, Google introduced a new tool to help advertisers assess the incremental traffic impact of their search themes, enhancing campaign targeting.

Germany’s Lanch secured $27M in Series A funding to expand. Using social media and influencers, it’s scaling ghost kitchens and retail food brands.

Wolt now allows users to send gifts with a personal message. Valentine’s Day orders for flowers and gifts surged globally, with Germany leading in pre-orders.

Instacart's new pilot program allows gig workers to earn extra by photographing in-store brand displays, enhancing data collection for CPG companies.

Opening on February 22, 2025, in Tsim Sha Tsui's China Hong Kong City, the store offers over 10,000 items from 100+ Taobao sellers.

On February 5, 2025, Bloomberg reported that JD.com is in talks to acquire Ceconomy AG, aiming to expand into Europe.

The Iconic appointed Donna Player as an independent advisor. The Australian fashion veteran brings 30+ years of experience to support its rapid growth.

In 2024, Vinted enhanced transaction success rates by 4.15% through Checkout.com's AI-driven payment solutions, improving user engagement.

Mytheresa credits “big spenders” in the U.S. and Europe for its Q4 sales surge. CEO Michael Kliger highlights strong demand in bags and accessories, while China lags.

The store offers curated beauty products and over-the-counter medications, featuring brands like Eucerin and La Roche-Posay.

On February 12, 2025, the European Parliament approved updates to VAT rules, requiring online platforms to pay VAT by 2030, aiming to eliminate market distortions and combat fraud.

TikTok is testing a subscription feature similar to Amazon's Subscribe & Save, aiming to offer users recurring deliveries and discounts, thereby enhancing inventory management for sellers.

Chinese e-commerce platform Temu is recruiting Korean staff and developing a local logistics network to strengthen its presence in South Korea, following a strategy similar to AliExpress.

Starting February, AliExpress will support local currencies in Egypt, Algeria, Morocco, Ethiopia, Tanzania, South Africa, and Uganda, enhancing its African market presence.

On February 7, 2025, Shopify emphasized the importance of de minimis tax exemptions for small businesses, following President Trump's temporary reinstatement of the provision after initial repeal caused significant disruptions.

Amazon's new feature redirects users to brands' websites when products are not in stock, enhancing customer experience and selection.

Temu is moving to a "half-custody" logistics model, shifting shipping to merchants as U.S. tariffs disrupt its low-cost strategy, Bloomberg reports.

Retail is shifting—26% of Gen Z expects more omnichannel shopping, while 50-60% of consumers plan to buy more in-store in 2025. Marketplaces are growing, but Baby Boomers show the most resistance to change.

The global e-commerce landscape is shifting. While AliExpress is surging in the U.S., its European presence is fading. This rise in America is fueled by aggressive pricing, while its struggles in Europe stem from local competition and shifting consumer preferences. MarketMaze+ subscribers can access the full report with deeper market insights.

The global influencer marketing industry will grow from $19.8B in 2024 to $31.2B by 2027, making up 4% of digital ad spend. The USA and Brazil lead in adoption, while nano influencers maintain the highest engagement despite mega influencers’ rising rates.

McKinsey's 2024 survey shows 90% of US consumers prioritize free, reliable shipping over speed. Only 5% prefer the fastest delivery regardless of cost.

On January 29, 2025, Google launched Meridian, an open-source Marketing Mix Model, enhancing data-driven decisions across channels. This initiative aims to help marketers better allocate budgets in today's complex landscape.

Parcel2Go, the UK's top parcel delivery platform, celebrates surpassing 100,000 five-star reviews on Trustpilot, highlighting its commitment to customer satisfaction and reliable service.

On February 6, 2025, Temu announced a strategic partnership with Post of Serbia to improve delivery services, offering faster and more reliable options for Serbian consumers.

FedEx launches its International Connect Plus service in Singapore, enabling local e-tailers to ship to the U.S. and Europe in 2-3 days, boosting global trade.

USPS briefly halted Chinese packages due to new tariffs but quickly resumed handling them, citing cooperation with Customs and Border Protection to ensure minimal disruptions.

The logistics giant raised its outlook after Q1 profits tripled to $2.2B, driven by booming e-commerce and a rebound in global trade. CEO Frank Appel expects further growth.

In retaliation to U.S. tariffs, China imposes levies on American energy and machinery imports and launches an antitrust investigation into Google.

qeen.ai raised $10M, led by Prosus Ventures, marking one of MENA’s largest seed rounds. The funding supports AI-driven e-commerce automation.

Kepler's new AI-driven PDP+ technology enhances product pages, doubling conversion rates and increasing revenue by 6%, according to early adopters.

Ex-Google and Meta leaders introduce AI agents to enhance D2C businesses, securing $10M in seed funding from investors like UpHonest Capital and Fusion Fund.