Google rolled out Gemini's research mode to 40 languages, aiming for global AI reach. Despite challenges with factual accuracy, native teams are refining the tool's capabilities.

Starting Jan. 31, 2025, Meta will stop campaigns using detailed targeting exclusions. Small businesses must adapt with first-party data and omni-channel marketing.

Google will revolutionize advertising in 2025, using AI to transform search, create multimodal tools, and enhance measurements. VP Kraham calls it bigger than mobile.

Meta plans to introduce millions of AI profiles on Facebook and Instagram. These bots will mimic real users, engaging with posts and driving artificial interaction.

Google Ads may change exact keywords to broad match during bidding changes, leading to increased ad spend. Advertisers and experts flag this as a costly issue.

Google's new feature allows retailers to set first-order discounts for new customers. Merchants can specify discount terms, enhancing e-commerce strategies.

The new tool simplifies campaign tracking by consolidating key metrics, offering insights on reach, frequency, and demographics in one unified view.

Rafal Brzoska and his wife plan to sue Meta over fake ads on Facebook and Instagram. They demand compensation and action against rights violations globally.