The UK's Competition and Markets Authority (CMA) is examining Apple and Google's control over mobile ecosystems, focusing on operating systems, app stores, and browsers, to assess potential anti-competitive practices.

A lawsuit claims Amazon's Ads SDK collected and sold user data without consent. The complaint, filed in San Francisco, alleges violations of California's privacy laws.

Google's open-source tool, Meridian, helps brands measure ad performance more effectively. It integrates with Google's MMM Data Platform for deeper insights.

Microsoft is testing new Performance Max features, including LinkedIn targeting, granular reporting, and smart conversion tracking in six major markets.

On January 29, 2025, Shirofune announced its integration with LinkedIn Ads, allowing advertisers to manage LinkedIn campaigns alongside platforms like Google and Facebook.

Brand+ leverages AI to optimise video ads on Amazon DSP. Beta tests showed a 10% sales boost and 70% more site traffic.

Meta is rolling out ads on Threads, testing them with select advertisers in the US and Japan. The company aims to monetize its 300M-user platform while maintaining user engagement.

Google refuses EU's mandatory fact-checking rules for search and YouTube, citing inefficiency. It prefers existing measures for content moderation and user tools.

After a 5-year investigation, Google will combat fake reviews in the UK, introducing stricter controls and warnings on business profiles to protect consumers.

The new GMV Max automates ad campaigns, cutting setup time by 50% and increasing GMV by 30% for TikTok Shop sellers, now in the UK after a successful US launch.

Meta’s Threads app now offers ads, reaching 300M monthly users. Advertisers can extend campaigns seamlessly via Ads Manager, testing image ads in home feeds.

Google introduces AI agents, retail enhancements, and partners to transform operations, customer experience, and sales at NRF 2025 in New York.

Sonar Pro API delivers real-time search with citations and custom sources. Developers can now build faster, factual AI-powered tools with Perplexity’s advanced features.

The new feature combines Search Term Matching and Text & URL Optimization to boost reach, relevance, and conversions. Spotted in reports, but still unconfirmed.

Advertisers now see real-time user engagement metrics, bridging ad spend and user behavior insights to optimize campaigns and improve ROI.

Stackless Data unveiled a game-changing tool for e-commerce. It focuses on profitability metrics like LTV and CAC to maximize long-term growth and ROI.

Omnicom Media Group & Amazon partner to unlock 5 years of search data. Flywheel clients access insights to refine strategies & track consumer trends globally.

At CES 2025, Amazon Ads launched a generative AI tool for AMC. It simplifies SQL query creation, saving advertisers hours & boosting campaign innovation.

Microsoft Advertising introduces tools to help brands & retailers monetize first-party data, simplify operations, and boost revenue with minimal effort.

Temu starts paid search ads for merchants in the US to boost sales. The move counters rising tariffs and creates a new revenue stream, like Amazon.

Livestream shopping app Whatnot raised $265M, boosting its valuation to $4.97B. The funds will expand categories, launch globally, and introduce seller tools to grow businesses.

Amazon Ads' new SQL generator in AMC uses generative AI to simplify audience creation, cutting query time from hours to minutes. This innovation aids data-driven campaigns.

Microsoft’s Bing search engine now mimics Google’s design in Edge. The stealth move hides Bing branding, tricking users into believing they’re using Google.

Marketplacer and Zitcha unify marketplaces and retail media to transform digital commerce. The integration enhances ad relevance, sales, and customer experience.

Microsoft launched two retail ad products, Curate for Commerce and Sponsored Promotions by Brands, simplifying campaigns and monetizing first-party data for retailers.

Amazon’s new service allows U.S. retailers to integrate its advanced ad tools into their websites, helping them monetize better and reaching customers more effectively.

Google rolled out Gemini's research mode to 40 languages, aiming for global AI reach. Despite challenges with factual accuracy, native teams are refining the tool's capabilities.

Starting Jan. 31, 2025, Meta will stop campaigns using detailed targeting exclusions. Small businesses must adapt with first-party data and omni-channel marketing.

Google will revolutionize advertising in 2025, using AI to transform search, create multimodal tools, and enhance measurements. VP Kraham calls it bigger than mobile.

Meta plans to introduce millions of AI profiles on Facebook and Instagram. These bots will mimic real users, engaging with posts and driving artificial interaction.

Google Ads may change exact keywords to broad match during bidding changes, leading to increased ad spend. Advertisers and experts flag this as a costly issue.

Google's new feature allows retailers to set first-order discounts for new customers. Merchants can specify discount terms, enhancing e-commerce strategies.

The new tool simplifies campaign tracking by consolidating key metrics, offering insights on reach, frequency, and demographics in one unified view.

Rafal Brzoska and his wife plan to sue Meta over fake ads on Facebook and Instagram. They demand compensation and action against rights violations globally.