📌 The Issue of Fake Reviews
Fake reviews influence $23B in online spending, according to CMA research. In May 2020, the UK regulator launched a probe into Google and Amazon for not addressing this issue. By 2021, enforcement actions followed, with Google now committing to strict new measures.
🤖 New Measures from Google
Google will identify and remove fake reviews using AI and human checks. Businesses flagged for “suspicious activity” will get warnings on their profiles. Users will also see blocked review functions and easier tools to report concerning reviews or incentive offers.
🛡️ Building Consumer Trust
CMA CEO Sarah Cardell stated these changes help restore trust and level the playing field for ethical businesses. Google agreed to provide progress updates to the CMA for three years, aiming to reduce fake content and protect users globally.
🌍 Broader Implications
The FTC in the U.S. also enacted a $51,744 penalty per violation of fake review rules. Similar global actions highlight the growing focus on regulating digital platforms. Google’s efforts align with its annual removal of millions of fake reviews worldwide.
Will these steps restore trust in online reviews?
