📊 Key Spending Trends
Social media, digital display/video, & CTV top ad priorities.68% plan increased spending in social media, 67% in digital video.CTV follows with 55% prioritizing growth in the channel.Digital channels dominate due to shifting consumer habits.AI enhances targeting & creative deployment across formats.
🤖 AI Takes Center Stage
63% of marketers see AI as critical in advertising strategies.Generative AI reshapes workflows & drives sophisticated targeting.AI surpasses CTV as the top consumer trend in 2025.Deborah Wahl likens this to the EV revolution in the auto industry.Early adopters stand to gain outsized returns.
⚙️ Automation Boosts Efficiency
Automation investment rose 17% since mid-2024.Marketers adopt automation to streamline multi-channel workflows.It reduces creative-media gaps, a challenge for 86% of advertisers.Automated tools enable real-time optimization & deeper insights.Efficiency drives competitive advantage in crowded markets.
🔍 Future-Ready Strategies
Multi-ID measurement rises to improve ad targeting accuracy.Half of marketers focus on new ID systems to enhance attribution.Mediaocean’s report offers guidance to navigate these changes.Brian Wieser emphasizes tech, data, & creativity integration.The 2025 outlook is a roadmap for thriving in a tech-led era.
How will AI reshape advertising in 2025?
