McKinsey's 2024 survey shows 90% of US consumers prioritize free, reliable shipping over speed. Only 5% prefer the fastest delivery regardless of cost.
In 2022, speed was the top delivery priority. By 2024, it dropped to fifth place. Now, cost and flexibility rank highest. 90% of consumers abandon carts due to high shipping fees. 65% want flexible return options. Retailers must adapt to shifting preferences.
Consumers value on-time arrivals more than fast shipping. On-time delivery scored 1.9 in preference, while same-day delivery only reached 1.1. 85% are okay with slight delays if notified. Transparency and tracking matter more than ever for satisfaction.
Patience runs out after three days. 90% of shoppers tolerate 2-3 day delivery, but satisfaction drops sharply for longer waits. Free shipping still mattersā80% accept 4-7 day delivery if it's free. Speed isn't dead, but reliability and cost reign supreme.
Would you trade delivery speed for free shipping?
Each week we select most important sector news and statistic
so that you can be up to speed
