McKinsey's 2024 survey shows 90% of US consumers prioritize free, reliable shipping over speed. Only 5% prefer the fastest delivery regardless of cost.
In 2022, speed was the top delivery priority. By 2024, it dropped to fifth place. Now, cost and flexibility rank highest. 90% of consumers abandon carts due to high shipping fees. 65% want flexible return options. Retailers must adapt to shifting preferences.
Consumers value on-time arrivals more than fast shipping. On-time delivery scored 1.9 in preference, while same-day delivery only reached 1.1. 85% are okay with slight delays if notified. Transparency and tracking matter more than ever for satisfaction.
Patience runs out after three days. 90% of shoppers tolerate 2-3 day delivery, but satisfaction drops sharply for longer waits. Free shipping still matters—80% accept 4-7 day delivery if it's free. Speed isn't dead, but reliability and cost reign supreme.
Would you trade delivery speed for free shipping?
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