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AI enhances holiday ads, fixing 40% irrelevance issues
US
Insight
December 29, 2024
Tech
Consumers say 40% of ads feel irrelevant, yet 45% like relevant ones. With CPM up 15% in holidays, AI boosts ROAS by 10%-25% through better personalization.
Retail returns hit $743B, fraud grows to $101B in 2023
US
Insight
December 29, 2024
Data
Retail returns reached 14.5% of U.S. sales, costing $743B, with fraud at $101B. Rising habits like "bracketing" and "wardrobing" strain retailers and sustainability.
Private equity plans to deploy more capital into CPG
Europe
Insight
December 29, 2024
Data
A Hahnbeck survey shows 67% of private equity firms will increase capital deployment in 2025, prioritizing brands with strong margins and omnichannel models.
Outdoor shopping centers defy retail apocalypse myths.
US
Insight
December 29, 2024
Data
Vacancies at US open-air centers hit record lows as rents rise due to scarcity. Meanwhile, discount retailers and big-box stores fuel expansion plans.
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