55% of ecommerce brands sell in 2+ channels. TikTok Shop is a major growth driver in 2025. Data from Shipbob report, surveyed 554 ecommerce executives, mostly U.S.-based.
Omnichannel sales are now mainstream.Over 55% of brands sell in 2+ channels.In 2024, 25% of brands sold via 3 channels, 22% via 4+.In 2025, 37% of brands plan no changes to sales channels.Still, most will add B2B or DTC channels for growth.This reflects the shift to meeting customers everywhere.
TikTok Shop is growing fast among ecommerce brands.In 2025, it’s among the top 4 sales channels to grow.Only branded websites, Amazon, and B&M surpass it.Brands see TikTok as key to capturing younger buyers.TikTok Shop builds on its massive 2024 engagement.Expect this to lead in driving omnichannel adoption.
Revenue growth expectations for 2025 stay consistent.50% of brands expect growth over 50% in 2025.8% of brands doubled revenue from 2023 to 2024.Brands remain cautious compared to pre-pandemic levels.In 2021, 30% expected growth >75%; this is now just 15%.Economic uncertainty drives a more measured outlook.
Will TikTok and Amazon dominate the sales mix in 2025?
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