📸 Instacart's New Pilot Program
On February 10, 2025, Instacart announced a pilot program enabling its gig workers to perform in-store tasks for consumer packaged goods (CPG) companies. These tasks include taking photos of brand displays to provide data on shelf inventory levels.
🛒 How It Works
Selected workers in specific markets can opt-in to these brand tasks. They see the payment for each task upfront and can choose whether to accept it. Importantly, there's no penalty for declining a task.
💼 Collaboration with Retailers
Instacart is collaborating closely with retailers during this pilot. While specific details are limited, this partnership aims to enhance data collection for CPG companies, providing insights into product placement and inventory.
📈 Expanding Services for Growth
This initiative aligns with Instacart's strategy to diversify services for retail clients and broaden its advertising partnerships. CEO Fidji Simo emphasized the importance of expanding service offerings and ad partnerships for the company's growth.
Would you opt-in for in-store brand tasks as an Instacart worker?
