🚀 Introducing Meridian
On January 29, 2025, Google unveiled Meridian, an open-source Marketing Mix Model (MMM) designed to assist marketers and data scientists in making smarter, data-driven decisions across various channels. This tool aims to provide a more transparent and innovative approach to marketing measurement. BLOG.GOOGLE
📊 Customizable Insights
Meridian offers full transparency, allowing users to examine and modify its code and methodology to fit specific needs. It analyzes campaign performance based on key performance indicators (KPIs) such as sales, website visits, profit, and conversions, enabling marketers to understand historical performance and run multiple optimization scenarios. BLOG.GOOGLE
🌐 Global Collaboration
To support marketers in implementing Meridian, Google has introduced a partner program with over 20 measurement partners trained and certified on the platform. These partners can provide support and guidance to optimize marketing investments. BLOG.GOOGLE
🔍 Real-World Application
Brands like Finder, an Australian financial company operating in the UK, US, and Canada, have utilized Meridian to gain actionable insights. Jennifer Snell, GM Marketing & Loyalty at Finder, noted that Meridian has increased their confidence in measuring the impact of their investments, moving them from creating linear regression models from scratch to an agile, best-in-class solution. BLOG.GOOGLE
How will Google's Meridian change your marketing strategy?
