📦 TikTok's New Subscription Feature
TikTok is testing a subscription service on its Shop platform. This feature allows users to receive products regularly, similar to Amazon's Subscribe & Save. Customers can subscribe to items like snacks or supplements and get discounts. Sellers benefit from predictable revenue and better inventory management. BUSINESSINSIDER.COM
🛒 Competing with Amazon
Amazon's Subscribe & Save offers up to 15% off on regular deliveries of essentials. TikTok aims to attract customers with a similar model, enhancing its e-commerce presence. This move could challenge Amazon's dominance in the subscription market. AMAZON.COM
📈 Benefits for Sellers
Sellers on TikTok Shop can gain consistent income through subscriptions. This helps in managing stock levels and forecasting sales. Warren Jolly, CEO of adQuadrant, believes this feature adds convenience and savings for both sellers and buyers. BUSINESSINSIDER.COM
🚀 TikTok's E-commerce Expansion
TikTok Shop launched in the U.S. in September 2023 after a year of beta testing. In a recent sales event, it generated $100 million in the U.S. The new subscription feature is part of TikTok's strategy to strengthen its position in the e-commerce market. BUSINESSINSIDER.COM
Will TikTok's subscription model influence your online shopping habits?
