🚀 What is GMV Max?
TikTok Shop has launched GMV Max in the UK to help sellers automate their ad campaigns. The tool uses AI to optimize bidding, audience targeting, and creative selection. It simplifies ad management, cutting setup time by 50%. The tool is available for products and LIVE shopping sessions, offering sellers a chance to scale effortlessly.
🎯 Key Features
GMV Max sources all TikTok Shop content, including affiliate content, into automated paid ad campaigns. It streamlines campaign creation and optimization, increasing total sales, including organic. Sellers can choose an ROI target, tailoring campaigns to their business goals while maintaining a stable GMV-to-ad spend ratio.
📈 Impact on UK Sellers
The UK, with 200K active small businesses on TikTok Shop and 6K daily LIVE shopping sessions, is a thriving market. GMV Max helps sellers reduce manual tasks and focus on profitability. US sellers saw a 30% GMV boost with GMV Max in 2024, and TikTok expects similar success in the UK.
💬 What TikTok Says
Jan Wilk, TikTok Shop UK's Head of Operations, said GMV Max “handles the heavy lifting” of ad campaigns, enabling businesses to grow smarter and faster. It complements TikTok Shop's recent updates, including tools for publishers to showcase and sell products, making TikTok a game-changing e-commerce platform.
Will TikTok's GMV Max redefine e-commerce automation?
