Lazada partners with Taobao for new fashion channel
Lazada partners with Alibaba’s Taobao to launch a new Taobao Fashion channel in Singapore and Malaysia. With over 6M items available and discounts of up to 70% every Saturday, Lazada aims to offer affordable style. Promotions like “Buy 3, Get 20% Off,” free returns, and fast air shipping in as little as 5 days enhance the shopping experience. Lazada’s Chief Business Officer, Jason Chen, highlights this partnership as an opportunity to deliver variety and value. The dedicated channel will showcase top Taobao merchants, with plans to expand into lifestyle products soon.