Adidas is stirring the sneaker world by launching a Yeezy sale on Feb 29, aiming for $250M, despite Kanye West slamming the move as selling "fake" shoes. The drama unfolds as Adidas and Ye's partnership crumbles, with accusations and financial claims flying.
Kanye "Ye" West, once the golden goose for Adidas with his Yeezy brand, is now at loggerheads with the sportswear giant. Adidas plans to unload its Yeezy stockpile on Feb 29, eyeing a cool $250M. But Ye isn't amused, branding the sneakers "fake" on social media. Oh, the drama!
Bjorn Gulden, Adidas' CEO, isn't shy about the aim: sell those Yeezys, real or not, to recover from a 6.4% sales dip in North America. Adidas has already made a hefty $804M from previous Yeezy sales. Now, they're hoping the latest drop will help them catch up to Nike. But at what cost?
Ye's counterattack? A social media blitz calling out Adidas for what he claims is betrayal and abuse. The rapper's fiery posts claim he's not seeing a dime from these sales while Adidas sues him for $250M. It's a high-stakes game of brand loyalty vs. profit.
With both sides entrenched, the Yeezy saga is far from over. Adidas' strategy to sell "at least at cost" suggests a long battle ahead. Meanwhile, Ye's passionate fanbase and legal threats could turn these "fake" Yeezys into a real headache for Adidas.
❓ Will you buy Adidas' "fake" Yeezys?
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