AliExpress dives into UK livestream shopping

By  
Artur Stańczuk
March 24, 2024
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Summary:

AliExpress partners with Vogue Business for a UK livestream shopping launch, featuring Love Island's Kady McDermott and Olivia Attwood. This marks a bold move into a market where livestream shopping is still budding, contrasting with its popularity in China.

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