🥇 The big kick-off
Imagine the scene: football fans and online shopping carts collide in a spectacular sporting spectacle. That’s right, folks, AliExpress has just hit a home run, or rather, scored a goal, by becoming the official e-commerce partner for UEFA Euro 2024. This monumental deal marks a first for the European Championship, with the tournament set to kick off on June 14 in Germany, bringing together 24 teams from across Europe. With 2.7 million fans expected to storm the stadiums, AliExpress is urging its merchants to lace up their digital boots and prepare for a surge like no other.
🛒 A deal of a lifetime
But what’s in it for the fans and AliExpress alike? Apart from being the exclusive e-commerce platform, AliExpress is throwing in millions of Euros worth of discounts and deals. The platform is not just about selling; it’s about creating an experience. With interactive games, fantastic prizes including match tickets, and a vast selection of trending products, AliExpress and UEFA are setting the stage for a tournament to remember. "As football enthusiasm spreads, we bring fans closer to the action," quips Gary Topp, AliExpress's European Commercial Director.
⚽ Fan frenzy and market magic
This partnership isn’t just a win for AliExpress; it’s a testament to the brand's commitment to connecting with football fans. Flashback to the FIFA World Cup in Qatar, where over 10 million football-related products flew off the virtual shelves. The football frenzy in Europe is about to get real, and AliExpress is right at the heart of it. The continent's football market value has skyrocketed from €19.7 billion in 2013/14 to nearly €30 billion in 2022, showcasing a sport and a sector in vibrant health.
🌍 Connecting through passion
AliExpress isn’t just playing the field; they're changing the game. By becoming the first e-commerce partner of a UEFA Men’s European Football Championship, they're bridging the gap between commerce and passion. Football legend Oliver Bierhoff couldn't hide his enthusiasm, declaring it "great news for football." As we gear up for the UEFA Euro 2024, one thing is clear: AliExpress is all set to kick things into the next gear, connecting fans, merchants, and football in a groundbreaking global partnership.
Will AliExpress score big with Euro 2024?
