Momentum Commerce recently conducted an insightful analysis proving the contraction of private label on Amazon. After years of brands and legislators expressing concerns around Amazon Private Label brands, an analysis of Q1 sales and badging activity shows that Amazon’s pullback in this area, which began in earnest in 2023, is truly starting to express itself in the marketplace. The study analyzed badge and revenue data from the top one million Amazon US search terms, comparing Q1 2023 to Q1 2024. Amazon's private label revenue and badge performance were examined, revealing significant trends and opportunities for other brands.
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