TikTok Rules Emotional while YouTube Drives Rational Commerce 👑
François Maingret, an Ecommerce Expert, analyzed data from the PYMNTS report, "Tracking the Digital Payments Takeover: Monetizing Social Media," to shed light on TikTok-Amazon partnership reasoning. The data analyzed comes from a PYMNTS report in collaboration with Amazon Web Services based on a census-balanced survey of 2,976 consumers conducted from May 5 to May 15, 2024.