Salesforce's Q3 report reveals Germany's online sales rebounded 17% after 2022. Mobile orders grew 5%, offsetting desktop declines. Health & Beauty led with 10% growth, while Electronics dropped 7%. UK saw the highest conversion rate of 2.6%.
Germany's online sales surged 17% YoY in Q3'23, stabilizing at 5% growth in Q3'24.
This rebound comes after a challenging 2022, indicating improved consumer confidence.
Health & Beauty sales climbed 10% YoY, leading the recovery among categories.
Electronics struggled, showing a 7% YoY decline during the same period.
Mobile orders rose 5% YoY in Q3'24, with mobile traffic growing by 9%.
Desktop orders fell by 6% YoY, with a slight 1% decline in traffic.
Overall, global online sales grew by 1% YoY, driven mainly by mobile gains.
Analysts note that mobile now accounts for over half of all e-commerce traffic.
The UK led with a 2.6% conversion rate, while Japan lagged at 0.8%.
Toys, Apparel, and Footwear categories each grew 2.2% YoY, showing steady demand.
Furniture conversion rates stayed low at 0.7%, underscoring challenges in larger-item sales.
Salesforce analyzed data from over 1.5B shoppers in 67+ countries for these insights.
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