Second-hand gifting has transformed from a niche practice to a mainstream trend, driven by shifting consumer attitudes toward sustainability, value, and uniqueness. Insights from the DCMN Brand Tracker, Retail Economics, and the OfferUp® Recommerce Report 2024 reveal a growing acceptance of pre-owned items as thoughtful and meaningful gifts.
67% believe second-hand gifts can be as meaningful as new ones.
45% perceive a decline in the stigma associated with second-hand gifting.
30% prefer vintage second-hand items over new products.
60% of UK adults under 44 regularly gift second-hand items.
15% of young adults (18–24) gift second-hand "very often.
"Second-hand gifting significantly decreases among those over 55.
76% are comfortable receiving second-hand books; 72% feel the same about collectibles.
Electronics and kitchen items are less favored, with around 45% acceptance.
Comfort with second-hand gifting aligns with cultural and sustainability trends.
Would you gift or receive second-hand items?
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