This analysis by The Fashion Law examines Temu’s legal challenges since 2022, focusing on lawsuits against and by the company in the U.S. market.
Over 20 lawsuits filed since 2022; 85% involve IP issues.
Cases include TCPA violations and pricing fraud.
Most lawsuits end in settlements or dismissals.
15 lawsuits filed in H2 2023, targeting trademarks.
Default judgments issued in domain-related cases.
Legal action protects market and fights counterfeits.
Shein sued Temu in 2022 for trademark violations.
Temu countered with claims of supplier coercion.
Ongoing battles highlight intense market rivalry.
Will Temu’s lawsuits give it an edge over Shein?
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