Channel 4 invests £3M in Fy! partnership

By  
Artur Stańczuk
July 7, 2024
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Summary:

Channel 4 Ventures partners with AI-powered home marketplace Fy! in a £3M deal. The partnership aims to leverage Channel 4's home improvement shows to enhance consumer shopping experiences. Fy! acquired Trouva in April to expand its market reach.

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