ACSI's 2025 study shows Chewy leading for the third year, while overall online retail satisfaction drops 1% to 79.
Chewy has secured the highest customer satisfaction score among online retailers for the third consecutive year, achieving a score of 85, up 1% from the previous year. THEACSI.ORG
The American Customer Satisfaction Index (ACSI) reported a 1% decrease in overall online retail satisfaction, bringing the score down to 79. More than two-thirds of online retailers experienced declines in satisfaction over the past year. THEACSI.ORG
Today's consumers expect detailed product images, relevant reviews, and useful recommendations. Retailers that fail to meet these expectations risk declines in customer satisfaction. CUSTOMEREXPERIENCEDIVE.COM
Retailers like Chewy have maintained high satisfaction by focusing on customer experience, such as sending custom e-cards to wish pets a happy birthday. Home Depot improved its online satisfaction score by 3% to 79 through faster deliveries via partnerships with companies like DoorDash, Instacart, and Uber Eats. CUSTOMEREXPERIENCEDIVE.COM
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