In 2024, mobile web traffic hit 60.4%, up from just 10.7% in 2012. Mobile commerce now accounts for 57% of e-commerce sales, surpassing $2T globally.
For the past decade, mobile has dominated digital commerce, and 2025 will be no different.
✅ Mobile web traffic:
📊 2012 → 10.7%
📊 2024 → 60.4% (overtaking desktop)
✅ Mobile ad spend outpaces traffic & sales:
🔹 2025 projections:
📢 69% of Google Ads spend
📱 63% of total web traffic
🛍️ 59% of e-commerce sales
Brands are investing more in mobile ads than actual mobile usage! This proves mobile isn’t just a channel—it’s the battleground for digital business.
🚀 Key milestones:
📈 2016 → Mobile surpasses desktop for the first time
💰 2024 → M-commerce reaches $2T, now 57% of all online sales
📅 Black Friday 2024 → 70% of transactions happened on mobile
Even during downturns—like 2020, when mobility dropped 40%—mobile kept growing. This isn’t a trend. It’s the defining story of digital commerce for this generation. 🔥
Is your business truly ready for mobile-first commerce?
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