🏭 Direct Factory Sales
Alibaba is making a bold move with 1688overseas. Unlike AliExpress, this platform connects overseas buyers directly to factories, cutting out middlemen. Over 70% of suppliers on 1688 are manufacturers. This could reshape global procurement entirely.
🌍 Targeting New Markets
1688overseas is skipping Europe and the U.S. for now. Instead, it's launching first in Vietnam and Kazakhstan. By 2025, it aims to expand into 15 countries, competing with SHEIN and TikTok Shop for localized supply chain dominance.
📉 Impact on TEMU & SHEIN
1688overseas is a direct challenge to TEMU’s cost advantage. TEMU relies on suppliers that source from 1688, meaning Alibaba is now eliminating an entire layer of markup. This could pressure TEMU's pricing model and disrupt its supplier network.
🚀 Future of E-Commerce
The cross-border e-commerce war is entering a new phase. Platforms like TEMU, SHEIN, and TikTok Shop will have to adapt. Those who rely on tariff protections instead of innovation may struggle to survive. The next trade war is digital, and it’s just getting started.
Is 1688overseas the future of cross-border e-commerce?
