🛍️ Walmart Wants More Ads
Walmart is taking a page from Amazon’s playbook. The retailer is launching an API to let adtech firms build tools for selling display ads. Walmart Connect is working with Pacvue, Skai, and DataCaciques to power this initiative. The goal? More ad revenue.
📲 How It Works
Previously, brands could only buy display ads through Walmart’s platform. Now, with the API, adtech firms can develop their own solutions. This move makes it easier for brands to manage campaigns and could drive more advertisers to Walmart’s ecosystem.
📈 Chasing Amazon
Amazon’s ad business hit $47B in 2024, making it a key revenue stream. Walmart is following suit, expanding its advertising push. With a growing e-commerce footprint, Walmart Connect aims to attract more brands and compete in the retail media space.
🚀 What’s Next?
Retail media is booming, and Walmart is making big bets. The API launch marks a shift toward a more open ecosystem. If successful, Walmart could see a surge in ad revenue and a stronger foothold in digital advertising.
Will Walmart’s new API help it compete with Amazon?
