🛍️ Debenhams and Quiz Relaunch
On June 14, 2024, Quiz relaunched online at Debenhams, offering over 600 items. Quiz was a major brand at Debenhams before the latter's administration in 2020. Debenhams is now focused on introducing new brands to its marketplace, enhancing its fashion, beauty, and home categories.
👗 Quiz's New Chapter
Haroun Saleemi, Quiz’s head of ecommerce, said, "Quiz has always been present on the international Debenhams site, but this relaunch marks a new chapter with new ownership on the UK platform." Quiz offers versatile clothing, focusing on occasion wear that meets Debenhams customers' needs for special events.
📈 Boohoo's Acquisition
Boohoo bought Debenhams' brand and website for £55M in January 2021 and relaunched it as Debenhams.com in April that year. Boohoo's latest trading update shows a slowing sales decline and strong growth in the Debenhams marketplace, praised for its capital-light, stockless model that drives high margin growth.
🚀 Future Prospects
Debenhams’ partnership with Quiz highlights its commitment to expanding its fashion offerings. As an omnichannel retailer, Quiz benefits from online platforms, standalone stores, and concessions. This partnership is expected to enhance both brands' reach and profitability, catering to a wider audience.
Will the Debenhams and Quiz partnership boost sales?
