McLaren Racing announces eBay as an official partner. eBay branding to appear on F1 cars at four grand prix races in 2024, starting with Miami. This partnership links eBay’s auto parts growth to F1’s innovative features.
eBay is now an official partner of the McLaren Formula 1 Team, featuring branding on the cars of drivers Lando Norris and Oscar Piastri. The branding will debut at the Miami Grand Prix and will appear in three more races in 2024.
F1 fans are passionate about car parts, and eBay has seen a 10% growth in this sector. The partnership brings eBay’s marketplace to the forefront of F1’s technologically savvy audience, enhancing visibility and sales.
Specialist partners like Ecommotors, Emotiv, and Autofixa play a crucial role in helping brands scale on eBay, focusing on the unique needs of the auto parts industry.
This partnership is poised to create unique story-telling opportunities that connect McLaren’s and eBay’s global audiences, focusing on community, individuality, and passion, according to Zak Brown, CEO of McLaren Racing.
Will eBay boost F1's tech influence?
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