1️⃣ Sales skyrocketing 🚀
7-Eleven's 7NOW app is on a stellar trajectory, with sales hitting €225 per store per day. The app's success, boasting a 32% jump from last year, signals a seismic shift in convenience store economics. It's not just about snacks and sodas; it's about becoming the go-to for quick eats.
2️⃣ Digital dining 📱
The rise of digital dining is undeniable. A PYMNTS study shows 72% of consumers went digital for retail purchases, with a significant chunk also ordering food online. 7-Eleven's pivot to digital with 7NOW places it at the heart of this trend, offering everything from beer to burritos at the tap of an app.
3️⃣ Menu magic ✨
7-Eleven's hot food items, like pizzas and wings, are the app's best-sellers. The company's strategic partnerships with Laredo Taco Company, Raise the Roost, and Speedy Café, enhance its delivery menu, setting the stage for 7NOW to become a culinary contender against restaurant aggregators.
4️⃣ Game day gold 🏈
With the Super Bowl on the horizon, 7-Eleven is playing to win, offering irresistible deals on game day essentials like pizza and wings. These promotions not only drive sales but also solidify 7NOW's position as a key player in the food delivery league.
5️⃣ Customer conquest 🎯
7-Eleven's aggressive push with 7NOW underscores a broader strategy to captivate digital diners. Offering discounts and deals, especially during high-traffic events like the Super Bowl, 7-Eleven is not just delivering food; it's delivering experiences.
❓How will 7NOW's expansion impact traditional food delivery services?
