Last week, Cbcommerce published 6th Edition of the âTOP 500 B2C Cross-Border Retail Europeâ Below Key Insights:
Market Overview đ
- EU cross-border market hit âŹ237B in 2023, up 32% YoY.
- European webshops achieved âŹ107B in cross-border turnover.
Key Challenges đ
- TOP 500 turnover fell 18% to âŹ50B in 2023.
- Challenges include macroeconomic instability and competition.
Key Players đ
- TOP 10 Elite European etailers generate EUR 4-5M.
- IKEA, Zalando, and H&M lead the pack.
Market Trends đ
- Shift towards brand manufacturers' direct-to-consumer channels.
- Fashion dominates market sectors.
- Aggressive expansion of Chinese marketplaces.
