Frasers Group, advised by Goldman Sachs, is eyeing Yoox Net-a-Porter from Richemont. Richemont seeks to sell after a failed deal with Farfetch. Frasers has been actively acquiring luxury rivals, including Matches Fashion and Coggles, indicating a strategy to dominate the market.
Frasers Group has shown keen interest in acquiring Yoox Net-a-Porter, a fashion brand currently owned by Richemont. Frasers has approached Goldman Sachs for advice on this potential deal. Richemont is reportedly looking to sell the brand for a minimal amount, especially after a failed deal with Farfetch last year. This move aligns with Frasers' recent strategy to expand its luxury retail portfolio.
In March, Frasers Group placed Matches Fashion into administration, only three months after acquiring it. This aggressive approach is seen as a tactic to eliminate competition. Additionally, Frasers recently acquired Coggles from THG. This acquisition is part of a new multi-year partnership with THG, integrating the Frasers Plus credit offer into THG’s Ingenuity platform. These strategic moves indicate Frasers' aim to dominate the luxury fashion market.
Richemont, a Swiss luxury goods company, is eager to offload Yoox Net-a-Porter after an unsuccessful attempt to sell it to Farfetch. The company appears willing to accept a low offer to facilitate the sale. This scenario provides Frasers Group an opportunity to acquire another significant player in the luxury fashion industry, further consolidating its market position.
Earlier this year, Frasers Group also shut down Sunderland indie Aphrodite, mere months after its acquisition. This move, reported by Drapers, underscores Frasers' strategy of consolidating its acquisitions to streamline operations and reduce competition. Chris Wootton, Frasers CFO, has stated, "We want to be the leading luxury retailer," reflecting the company's ambitious growth and acquisition strategy.
Is Frasers Group’s strategy beneficial for the luxury market?
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