The German government urges the EU to enforce the DSA against manipulative designs in online marketplaces. Consumer groups found dark patterns on Amazon, Shein, Temu, and 15 others.
Germany’s Consumer Protection Ministry wants the EU to crack down on manipulative online designs. A recent study found dark patterns on Amazon, Shein, Temu, and 15 other platforms. These tactics include autoplay, push notifications, and fake scarcity. Some users receive hourly discount alerts, exploiting the fear of missing out (FOMO).
Dark patterns drive engagement—and revenue. Infinite scrolling, gamification, and countdown timers keep users hooked. The German Federation of Consumer Organizations (vzbv) warns that these tactics mimic gambling mechanics. The DSA prohibits designs that impair user decision-making, yet enforcement remains weak.
The Digital Services Act (DSA) bans hyper-engaging dark patterns. But Germany says enforcement is lacking. The Federal Network Agency, tasked with oversight, doesn’t actively search for violations. Instead, it relies on consumer complaints. Meanwhile, Shein and Temu have faced legal pressure but continue to push manipulative designs.
Germany demands stricter EU intervention. It calls for clearer guidelines and tougher fines against non-compliant platforms. The proposed Digital Fairness Act could close loopholes and offer better protection. But without enforcement, consumers remain at risk of manipulation.
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