H&M swaps captains as sales ship hits iceberg.

By  
Artur Stańczuk
February 4, 2024
0
min read
Share this post

Summary:

Amid icy sales and shareholder squalls, Daniel Ervér takes the helm at H&M. With a 4% dip in sales and a 12% stock plunge, it’s more SOS than SEO. Ervér aims for a 10% profit margin, navigating choppy waters as Shein and Zara speed ahead. Can he right the ship, or is it time to man the lifeboats?

Subscribe to unlock premium content

Each week we select most important sector news and statistic
so that you can be up to speed

Unlock content
Unlock content
Unlock content
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.