📦 Partnership Details
Home Depot and Instacart announced a partnership on May 23, 2024, offering customers same-day delivery from nearly 2,000 stores. This collaboration is part of Home Depot's strategy to boost its eCommerce offerings amid a downturn in consumer spending. “Our brick-and-mortar stores are foundational to The Home Depot, and expanding our eCommerce capabilities is a key part of our ongoing efforts,” said Jordan Broggi, president of Home Depot’s online business.
🚚 Delivery Options
The partnership expands Home Depot’s delivery options by integrating Instacart’s fast and convenient shopper experience. Customers can now receive deliveries in as fast as an hour. Instacart’s “Big & Bulky” fulfillment solution allows delivery of items up to 60 pounds, such as large boxes, grills, and ladders. This service supplements Home Depot’s existing same-day and next-day delivery options available on their website.
🔍 Expansion and Trends
This partnership follows a pilot program earlier this year and reflects a broader trend of delivery services expanding beyond their traditional grocery space. Instacart recently partnered with Kohl’s for same-day delivery of various products and launched a collaboration with Uber Eats to deliver restaurant orders. DoorDash also expanded its partnership with Ulta Beauty, offering on-demand delivery of beauty products nationwide.
📊 Market Insights
Home Depot’s recent earnings report highlighted the strength of its “Pro” business catering to construction and home improvement contractors, which is outperforming the consumer segment. The PYMNTS Intelligence study found that 35% of consumers want a unified digital platform for their daily activities, with 69% interested in buying groceries and 65% in ordering from restaurants through such an app. These insights underline the growing demand for integrated delivery services.
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