Hugo Boss invades Roblox with denim power

By  
Artur Stańczuk
March 17, 2024
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Summary:

Hugo Boss is doubling down on the gaming world, not just with a denim launch in Roblox but also debuting a fragrance-themed island in Fortnite. These moves highlight the brand's innovative approach to marketing, blending virtual experiences with fashion and fragrances to captivate gamers.

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