🛒 Kaufland Marketplace Launch
Kaufland is launching its online marketplace in Poland on August 7, 2024. This platform will be accessible through Kaufland.pl and a dedicated mobile app for iOS and Android. The marketplace will offer products across various categories, including home, electronics, garden, DIY, kitchen, baby, kids, sports, and fashion. Payment options will include BLIK, installment plans, and credit cards.
🌐 A Platform for All Sellers
Kaufland's marketplace aims to accommodate both large brands and small local sellers. Popular brands like Samsung, Apple, and Adidas will be available, alongside smaller vendors. The platform promises to make selling easy, but it's expected to be more challenging for small sellers compared to Allegro and eBay.
🌍 Expanding Across Europe
Poland will be the fourth country to have Kaufland's marketplace, following Germany, the Czech Republic, and Slovakia. This expansion is part of Kaufland's broader strategy to enhance its online presence. Over 2,000 sellers have already registered, and the marketplace will feature millions of products in 6,400 categories.
📈 Benefits for Sellers and Buyers
For sellers, Kaufland offers various benefits, including broad reach, brand recognition, and additional services like multi-channel marketing solutions and local currency payment processing. Buyers will enjoy a wide selection of products and various payment methods. The platform aims to become one of the leading e-commerce sites in Poland, leveraging Kaufland's existing brand value and consumer trust.
Will Kaufland's marketplace succeed against Allegro and Amazon?
