🔄 Refurbished Goes Big
Kaufland has launched a re-commerce program. Sellers can now list refurbished items on all its marketplaces. This helps customers easily identify B-goods and used products. The marketplace gives prominent listings to these items, making them stand out.
📢 CEO's Take on the Move
Gerald Schönbucher, CEO of Kaufland e-commerce, sees big potential. "We now offer quality refurbished goods at great prices," he says. The goal is to meet customer demand for affordable and sustainable shopping. Sellers get a new revenue stream.
📈 A Market Set to Boom
Re-commerce is growing fast. By 2025, Europe’s market could hit €120B ($130B), says Statista. More shoppers want cheaper, eco-friendly options. Kaufland is making it easy for sellers to join this trend with minimal effort.
🚀 New Opportunities for Sellers
Kaufland’s move helps sellers reach sustainability-conscious buyers. The platform ensures clear quality communication. Sellers can tap into a booming segment with little extra work. Now’s the time to qualify and start selling refurbished products.
Would you buy a refurbished product over a brand-new one?
