Kingfisher plc extends its collaboration with Virtualstock for 3 years to scale B&Q's online offerings, emphasizing innovation and customer-centric solutions in the home improvement sector.
Kingfisher plc, a beacon in the home improvement retail space with notable subsidiaries like B&Q and Screwfix, has chosen to renew its valuable partnership with Virtualstock. This collaboration is not just any partnership; it's a strategic alignment with Europe’s leading dropshipping and curated marketplace SaaS platform, whose clientele boasts big names like ALDI, John Lewis, and Argos. The renewal of this 3-year contract underlines the success and mutual benefit derived from this tech-savvy relationship.
Kingfisher’s recommitment signifies a leap towards integrating cutting-edge technology across its 1,100 B&Q stores in 8 different countries. This tech infusion aims to turbocharge operational efficiency, elevate customer experience, and, most importantly, swiftly scale up B&Q’s online offerings. With Virtualstock’s innovative solutions, introducing new products, ranges, and entering new markets has become a streamlined process, devoid of the typical IT challenges.
“Virtualstock technology wraps around our existing IT infrastructure enabling us to scale our online offer at pace,” comments Paul White, Commercial Director at B&Q. This partnership paves the way for a significant expansion of B&Q’s online product range, offering customers more choices and enhancing their shopping experience. The focus on the dropship channel exemplifies a strategic move to diversify product offerings while maintaining control over quality and customer satisfaction.
Virtualstock echoes the enthusiasm for the renewed partnership, recognizing Kingfisher’s strategic choice in its platform to boost online product ranges and revenue. The flexibility and consultative approach of Virtualstock have allowed B&Q to expand its dropship channel significantly, showcasing a seamless blend of innovation and customer-focused solutions in the ever-evolving retail landscape.
Will this tech partnership redefine retail?
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