👗 Kleinfeld Launches Resale Site
On June 19, 2024, Kleinfeld Bridal launched KleinfeldAgain.com, a new online marketplace for buying and selling pre-owned wedding dresses. The site caters to brides who prefer a non-traditional shopping experience and supports the growing trend of circular fashion. Ronnie Rothstein, co-owner of Kleinfeld Bridal, emphasized the platform’s goal to serve brides worldwide and leverage their expertise in the bridal industry. “This platform is extremely exciting as it gives us another channel to welcome brides on their terms,” Rothstein said.
💻 How KleinfeldAgain.com Works
KleinfeldAgain.com features hundreds of gowns, each verified for authenticity by Kleinfeld’s expert team. Sellers can list their dresses for $9.95 per month, with options for better exposure. They set their prices, ensuring no hidden fees and optimal returns. The platform is commission-free, making it an attractive option for brides looking to recoup costs or find designer gowns at a budget-friendly price. Rothstein highlighted that today's bride values designer, style, price, sustainability, and lead-time.
📈 Addressing Circular Fashion
The launch of KleinfeldAgain.com aligns with the growing consumer movement towards circular fashion. By providing a trusted resale marketplace, Kleinfeld Bridal addresses the demand for sustainable shopping options. Rothstein noted the importance of meeting the needs of tech-forward, savvy brides who shop online. Kleinfeld Bridal’s initiative reflects a broader industry trend towards sustainability and consumer empowerment.
🏛️ About Kleinfeld Bridal
Founded in 1941, Kleinfeld Bridal operates a 35,000-square-foot flagship salon in Chelsea, New York City. Known for hosting TLC's popular show, ‘Say Yes to the Dress’, Kleinfeld carries a wide selection of American and European designer wedding dresses. The launch of KleinfeldAgain.com extends their reach, offering a modern solution to brides seeking high-quality, pre-owned wedding gowns.
Would you buy a pre-owned wedding dress?
