📦 Exciting Expansion in Europe
Today, October 10, 2023, Lieferando marks a significant milestone in its service by adding sexual wellness products to its marketplace. This expansion comes through a partnership with Womanizer, which started in the UK and Denmark last month. The new offering includes over 80 products, from popular Womanizer items to couple's toys. Available in 46 German and 5 Austrian cities, customers can now order these products with local delivery within an hour.
🛍️ A Range of New Products
Shoppers can browse various items on Lieferando’s platform. This includes toys, condoms, lubricants, and accessories. There are also special gifts for orders above €50 ($53.3) and exclusive discounts will come during Black Friday and the Christmas season. Each order is packed discreetly to respect customer privacy.
🤝 Voices Behind the Partnership
Guido Fambach, EVP of Sales at Just Eat Takeaway.com, emphasized that the new collaboration reflects their vision for customer convenience across all life aspects. It aims to provide users with more feel-good moments. Johannes Plettenberg, CEO of the Lovehoney Group, highlighted that this partnership opens a brand new way for customers to buy wellness products easily.
🌍 Growing Marketplace Offerings
This partnership is part of Lieferando's strategy to broaden its marketplace beyond food and groceries. With tens of thousands of partner businesses in Germany and Austria, they aim for quick delivery solutions to meet spontaneous needs. Recently, they also started offering pharmacy products, showcasing their new direction in immediate consumer access.
What do you think about Lieferando's expansion?
