🚀 The Funding Boost
Manchester startup, Made With Intent, announced a significant milestone, securing €1.75M in seed funding. The round was led by Mercuri, with contributions from Portfolio Ventures and Haatch. This investment will support the remote team in expanding their innovative platform, which focuses on enhancing online shopping through detailed customer intent analysis.
🧠 A Visionary Shift
David Mannheim, founder of Made With Intent, shared insights on shifting eCommerce strategies. After a 15-year career optimizing online sales, he suggests moving away from traditional metrics like conversion rates, advocating for a strategy that respects how customers actually engage and buy online.
🛒 Product Impact
Launched in beta in September, the platform has already aided notable clients like Ernest Jones and Rapha in aligning sales strategies with real consumer behavior, leading to a reported 9.4% increase in revenue. By modeling over 250 signals from shoppers, the platform predicts customer buying intentions, improving the accuracy and relevance of online interactions.
🌍 Looking Ahead
With ambitions to reach 100 global customers in two years, Made With Intent is not just a platform but a movement toward a more personalized, humane eCommerce experience. This funding round is a crucial step toward their goal of redefining the industry standard.
How will customer intent change online shopping?
