83% of consumers express interest in use of a single app for all their digital services (Accenture's "Reinvent for Growth" survey)
Accenture predicts consumer spending through those bundles to reach $3.5 trillion by 2030.
Players from BigTech to Big Retail heavily invest in streaming, gaming, and livesports to build such bundlesAmazon's Prime membership and Apple's AppleOne subscription offer free shipping, grocery delivery, video & music streaming, and more.
Walmart & Reliance Retail Jio are also expanding into streaming, news, music, payments, devices, education, health, and financial services.
This bundle strategy extends beyond big players, as seen with Empik, a Polish retailer, following a similar path.Seller bundles are just one side of the coin; marketplaces can offer similar bundles to sellers.
According to Packhelp study: 72% of merchants express interest in shipping solutions.67% are interested in product listing optimization.65% desire dedicated packaging solutions.61% seek fulfillment services.61% express interest in retail media.
While some marketplaces lead with selected services, comprehensive seller bundles have yet to be created.
Current seller services target merchant experience, paid value-added services, and operations optimisation across such areas as offer management, automated/connected commerce, and packaging
