POP aims to disrupt e-commerce with a unique marketplace for D2C brands, leveraging its UPI handle to offer POPcoins rewards. With 140 brands like Perfora & Khadi Essentials on board, it targets 10M users by 2024, addressing high acquisition costs.
Imagine an e-commerce world where ads on Facebook and Google aren't the only ways to catch a customer's eye. POP, an e-commerce firm, is doing just that with its upcoming marketplace, specially designed for digital-first brands. With its unique currency, POPcoins, users can snag discounts while brands dodge the high costs of customer acquisition. Bhargav Errangi, POP's founder, emphasizes the urgency of this innovative solution in today's crowded marketplaces.
Forget about those scratch-cards or the miles of loyalty points leading nowhere. POP is introducing a loyalty program with a twist, using its own UPI handle. Every UPI transaction not only simplifies your payment but also rewards you with POPcoins. That's right, from your daily veggie purchase to splitting the bill at dinner, you're earning. It's a bold move, aiming to turn every transaction into a chance for savings, making loyalty not just a word but an everyday practice.
With 140 brands already on board, including Perfora, Slurrpfarm, Anveshan, and Khadi Essentials, POP's platform is shaping up to be a D2C haven. These brands, tired of the relentless spending for visibility on traditional ad platforms, find solace in POP's marketplace. The promise? A shot at reaching customers directly, without breaking the bank, while offering them a tangible reward for their loyalty.
POP isn't just another e-commerce experiment. Founded by a team of former Flipkart hotshots, including Bhargav Errangi, it's poised to redefine how we shop and pay. By March 2024, they're targeting 10 million customers. With a mix of smart tech, a loyalty scheme that actually makes sense, and a platform that benefits both brands and consumers, POP might just be the future of e-commerce. Here's to changing the game, one POPcoin at a time.
Will POPcoins change your shopping habits?
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