Saudi Arabia plans to expand ecommerce, targeting $30B in sales by 2027 and $44B by 2030. With a growth rate of 13.5% annually, the country aims to lead the region in ecommerce through investments in infrastructure, logistics, and partnerships.
Saudi Arabia is making bold moves to become a global ecommerce leader. By 2027, it aims to exceed $30 billion in sales, and by 2030, $44 billion. The country's ecommerce revenue hit $10 billion in 2023, placing it 28th worldwide. This growth, averaging 13.5% annually, outpaces the global rate of 11.2%. These ambitions are part of Saudi Arabia's Vision 2030, which aims to diversify its economy beyond oil and develop its digital economy.
Saudi Arabia's Public Investment Fund (PIF) has invested heavily in global ecommerce giants like Noon, Shopify, and Walmart. These investments aim to boost local market presence and forge international partnerships. PIF also partnered with Chinese ecommerce leaders Alibaba and Pinduoduo to bring their expertise to Saudi Arabia. These strategic moves are expected to enhance the country's ecommerce capabilities significantly.
To support its ecommerce growth, Saudi Arabia is investing in its logistics and infrastructure. The government has simplified licensing for delivery providers and automated processes in key ministries. This effort includes substantial investment in warehousing, fulfillment, and trucking. By going paperless, Saudi Arabia aims to streamline operations for digital and logistics businesses, fostering a more efficient ecommerce environment.
To build consumer and business buyer confidence, Saudi Arabia has introduced new regulations for online retailers. These rules require detailed warranty information, multiple payment options, and clear return policies. Additionally, vendors must provide contact information, secure payment channels, and Arabic-language services. These measures aim to protect consumers and enhance trust in the burgeoning ecommerce market.
Will Saudi Arabia become a top ecommerce leader by 2030?
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