Key Insights:
šļø Customer Reach: 40% of sellers leverage marketplace platforms to tap into new customer segments.
š§ Operational Challenges: High commissions and payment delays pose significant challenges, with 43.8% of sellers wary of commission rates and 42.6% concerned about payment delays.
š Marketplace Strategy: Around 40% of businesses focus on selling exclusively on one marketplace, highlighting the potential for a multi-marketplace strategy.
For the full report, visit this link.
Where I want to point your attention is one particular data, namely AI Usage Among Sellers. There's a growing expectation for AI tools on marketplace platforms for hyper-personalization. A number of merchants are already utilizing or plan to utilize AI for various operations.
Most Interesting Use Cases:
š Product Descriptions: 40% of sellers have experimented
š Translations: 33% tried, 15% implemented.
š² Pricing: 30% tested, 11% implemented.
šØ Asset Creation: 29% tried, 16% implemented.
AI Skeptics:
š¤ Resistant Sellers: Surprisingly, 25-30% of sellers remain skeptical about the need for AI, particularly in areas like inventory/offer management and pricing. Those donāt even want to try it out
š Discontinued Use: 5-10% of sellers already tried AI among most popular use cases and report they will not use it.
