Stackless Data unveiled a game-changing tool for e-commerce. It focuses on profitability metrics like LTV and CAC to maximize long-term growth and ROI.
Stackless Data, based in San Francisco, introduced its cutting-edge e-commerce marketing platform on Jan. 13, 2025. It redefines campaign success by replacing ROAS with metrics like Lifetime Value (LTV) and Customer Acquisition Cost (CAC). CEO Nachi Mehta said, "Marketers can now optimize for long-term profits, not just quick wins."
The platform offers a unified customer view by integrating data from CRM, e-commerce, and POS systems. Advanced data stitching links customer behaviors and purchase patterns. This ensures businesses identify their most valuable customers while prioritizing high-value marketing channels.
With profitability-centric metrics like LTV:CAC, the platform uncovers which campaigns drive sustainable growth. Marketers can allocate budgets confidently and scale efforts efficiently. The tool also highlights product and sales insights, showing what drives long-term value.
The platform is available for forward-thinking companies aiming to grow sustainably. Stackless Data claims a 70% reduction in data intelligence costs with faster results. Businesses can schedule demos at stacklessdata.com/e-commerce-marketing.
Will marketers embrace profit-first metrics?
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