📊 Temu Outpaces eBay in Monthly Shoppers
According to a new survey by Omnisend, 34% of shoppers purchase from Temu monthly, compared to 29% for eBay. Temu, which debuted in the U.S. two years ago, has quickly gained popularity. Amazon still leads, with over 75% of consumers shopping there monthly.
💡 The Impact of Aggressive Marketing
Temu’s rapid rise is attributed to its aggressive marketing strategies. The company aired two Super Bowl ads and built a strong social media presence. Greg Zakowicz from Omnisend stated, "Temu's aggressive marketing is paying off." These efforts have significantly boosted Temu’s visibility and customer base.