📈 Expanding TikTok's Subscription Feature
TikTok is expanding its Subscription feature to non-LIVE creators, allowing them to offer exclusive content and perks to their followers. Initially known as LIVE Subscription, this feature was previously limited to those hosting live streams. The updated version will now be available in select regions, with plans for a broader rollout in the coming weeks. The goal is to give creators new ways to engage with their audience and boost their monthly revenue.
💰 Customizable Subscription Tiers
The Subscription feature allows creators to create three different tiers of perks, each tailored to their community's needs. Options include private communication channels, exclusive content, and unique community identifiers like badges and stickers. TikTok also offers ready-made perks, such as performance requests and Discord roles, which creators can customize to reflect their style. To qualify, creators must be 18+, have at least 10K followers, and 100K video views in the past month.
🎵 Shutting Down TikTok Music
While expanding its Subscription feature, TikTok is discontinuing its music subscription service on November 28, 2024. The service was available in Australia, Brazil, Indonesia, Mexico, and Singapore but struggled due to the absence of key music catalogs. TikTok will now focus on partnerships with established streaming services like Spotify and Apple Music. This strategic shift is designed to leverage TikTok's influence and user base to drive music consumption on these platforms.
🌍 Global Strategy and Future Plans
TikTok’s decision to discontinue its music service and focus on its Subscription feature reflects its evolving global strategy. By concentrating on enhancing creator engagement and collaborating with established streaming platforms, TikTok aims to solidify its position as a leading social media platform. This move allows TikTok to stay competitive in the rapidly changing digital landscape while offering creators new opportunities to monetize their content.
Will TikTok’s Subscription feature boost creator revenues?
